DUMB Goals: Connecting Aspirations to Behaviors

Where SMART goals demand discipline, DUMB goals spark motivation.

SMART goals are meant to be Specific, Measurable, Assignable, Realistic, Time-bound. I have used them successfully at work, but one drawback is that they tend to lead to incremental improvements.

DUMB goals are a better option when you are trying to achieve a transformational outcome. The magic of DUMB goals lies in their ability to connect your aspirations to daily behaviors without the weight of perfectionism.

• Dream-driven: Tap into your deepest desires with bold, exciting aspirations.

• Uplifting: Frame goals around what you’ll, not what you’re giving up.

• Method-friendly: Align the process with your life and habits to remove friction.

• Behavior-oriented: Build habits that are actionable and sustainable.

Here’s an example…

A SMART goal might say, “Write one essay every week for a year.” It’s measurable but mechanical. A DUMB goal would say, “Write with intention every day, and each week, publish one thing that sparks curiosity and connection.” One tracks output; the other fuels purpose.

When you tie your goals to what truly matters to you, they become part of your identity.

Stop chasing checkboxes. Start building a life you love.

Here from the framework’s originator, Brendon Burchard: